When the DP Group came to us, they just said: “We want to launch a new brand of drinking water.” From there, we started doing research to find out more about the Cambodian drinking water market, determine our target and develop an appropriate marketing strategy.

This project reflects the ability of our team to develop a new brand and a new product from scratch and see it on supermarket shelves, taking it through the creative strategy process and including all elements needed to promote the brand and its position in the selected market, highlighting the benefits of this product over competing products. Provida is the first Cambodian spring water that is good for all members of the family due to its low mineral content. Provida comes in three sizes suited to a varied daily routine – at home, at the gym, on the go. It is expected to grow. We came up with the design for “Your everyday water.”




Advertisement, Art direction, Branding, Campaign, Copywriting, Graphic design, Identity, Label & Packaging, Photoshooting, Product design, Strategy


January 1, 2001