WEwork – Empowerment Campaign

WaterSHED is a water, sanitation and hygiene (WASH) organization that works with small businesses to market effective and affordable WASH products to rural communities in Cambodia, Laos and Vietnam.

We created a new strategy for the empowerment campaign of women in the industry of water and sanitation.
We created a collective, a communication campaign and several tools to support and train women and help them to perform in an industry controlled by men.
The program has now increased by 80% and more and more women from the villages of Cambodia are signing up for a new chance to achieve economic independence, knowledge and status in their communities.

Photo credits:

©WaterSHED Asia

Client:

WaterSHED

Category:

Advertisement, Art direction, Branding, Campaign, Copywriting, Identity, Strategy, Web design

Date:

January 7, 2017