In Cambodia, Antenna France has developed the production and distribution of spirulina programs to combat malnutrition in an efficient and sustainable way.
For this purpose, two spirulina farms, located in Kandal and in Siem Reap, have been set up and are now operated by two local families.
Melon Rouge created the branding and packaging to deliver in a real market the two formats of the nutrition complex – tablets and sprinkles – in two different sizes. The packs have been on the market since January. An energizing color and layout choice for the high-quality product was adopted for display in specialized supermarkets. The benefits of the product were transformed into words that were graphically made into a frame enclosing the brand.