Sinet was positioned as a B2B internet provider. It wanted to extend its market into B2C, maintaining the B2B level and reinforcing its professionalism, the security and reliability of its servers. Sinet is one of the main providers with a nationwide Fiber, DWDM, SDH and MetroEthernet backbone. It owns and operates over 180 active network POPs across the country in all main cities and provincial towns, as well as in remote districts and villages. It wanted to release packages for all its target markets. We helped Sinet turn its needs into visual assets.
We analyzed the content that Sinet was using at that time and how it communicated with its clients. We decided to change the entire atmosphere surrounding their technical prowess without losing professionalism. Its sharp orange logo was changed using soft lines and a strong brand presence.
The main icon became a shield, which reinforces the brand’s security and reliability. We created an entire range of materials and supports featuring the main brand to enhance this new visual communication and changed the tone of the brand and its way of showcasing a large amount of technical data.